Just a wee bit late

This article caught my eye: "Nader: Parties 'dialing for the same dollars'"

It's funny.. Four years ago when Nader was running a more viable campaign on the same platform, he couldn't even imagine the press coverage he's receiving now. A day after he enters the race, he's receiving front page coverage for his views. What gives? This would have helped 4 years ago, but now that he's a weaker candidate they'll give him the coverage?